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PUBLISHED MONDAY FEBRUARY 21, 2022
Instagram is a visual social media platform and as a small business owner, you can use it to connect with your existing and prospective customers easily. Whether the aim is to build awareness for your business, strengthen your community, there’s an Instagram feature in place to help you achieve your goals.
You can also take advantage of the visual feed to reflect the unique nature of your business and how different you are from your competitors. This will help you to grow and build your small business online.
But keeping track of social network developments can be tough. And with new features getting released frequently, it’s important to have a social media marketing plan that can easily adapt.
So, we’ve listed 3 Instagrams features that you can take advantage of to grow your business.
This is one of the most important features that can help you gain better engagement, get your customers to understand what you do, and how they can reach out to you.
You may already have followers who know you, but as a business owner, you must aim for growth. As such, it’s important to optimize your Instagram bio with the necessary keywords that align with what you do, a detailed description of what you do, the policies that help your business; like opening and closing hours, etc.
If you have a website, you can also include a link to it in a bio, or provide a more direct link to your phone number or booking platform so that people can engage with your business easily.
Instagram story is no doubt one valuable tool that you can use to showcase interesting and fun moments from your business. But the stories only stay for 24 hours. With the Instagram stories highlight though, you get to retain those interesting moments for longer.
You can use the highlights feature to show off your business in a more visual way, you place them on your profile and label them as you please, using interesting and appealing covers that still shows off the unique nature of your brand.
You can use them to showcase behind the scenes of the work you do, the feedback or reviews you’ve gotten from people you’ve worked with, your booking details, special services you render, and your price list.
IGTV is another interesting feature you can use to showcase your services. You can make video tutorials relating to what you do, answer FAQs with a video or share important things about your business.
More people resonate with video content better still graphics and it’ll help you build long term relationships with your customers. IGTV video descriptions can contain clickable links which you can use to increase the experience of your customers.
With Reels, your small business is also opened to a new world of opportunities. It has a highly engaging format that can help others discover your business easily. And with Reels, your videos have a wider reach that helps you grow your audience.
Using these Instagram features, you will see a significant increase in leads that convert into customers because your content resonates with them. To manage this surge in sales properly,
make sure you put in place a seamless online booking system if your business requires booking and registration.
