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Personal Trainer Marketing Tips To Get You New Clients

So you’ve decided to extend your love for fitness to others. You want other people to see a better version of themselves through exercises, performance enhancements and even weight loss.

And while you’ve gone through certification classes and opened up a studio, no one told you how tasking getting new clients can be.

The great news is, applying marketing strategies to get you new personal training clients isn’t so tough. But first, you need to find what works for you.

In this post, we’ve curated 5 helpful tips to help you get those new clients for your fitness training class.

1. Decide What You Want Your Brand to Be

While it’s easy to string everything together, it’s often better to be a master at one niche. This is why we have pilates instructors, yoga instructors and weight loss coaches as opposed to one personal trainer that does all. 

You need to communicate what your unique value proposition is so you can find what exact clients to attract. 

So think about what you want to be known for and then build your brand around that. Also be consistent with it. Brands who have been consistent have seen a 33% increase in their revenue.

2. Leverage Social Media

People spend a lot of time on their social media pages and it’s no wonder why businesses are pushing out ads on these channels. 

Invest in taking pictures and videos of your class during a session and upload them to your page. You can also give valuable tips on fitness and staying healthy. Then add a link to your website or membership registration form. 

You can choose to also boost your reach by running social media campaign ads. Whatever you do, test what exact social media channel attracts the most clients and then focus your marketing efforts on maximizing returns from that channel.

3. Focus on Creating Loyal Customers

If you’re losing clients as fast as you’re gaining them, then your membership will remain at the same number and that’s lesser returns. 

But if you’re taking out time to retain your existing clients while bringing in new ones, your client base will continue to increase. 

So find ways to continually improve your service and your relationship with current clients 

The first step in creating a loyal customer is building a relationship with them, keeping tabs on their progress and genuinely supporting them. To make this easy for you to do, you need a robust CRM system specifically built for your type of business.

4. Request for Referrals

Word of mouth is still one of the fastest ways to get new customers. If you have a loyal customer base, you can request for referrals from them. 

You can ask them to come along with a friend for a couple of sessions as a way to get them hooked on your services. As an incentive, you could even offer a discount or a free session for the first time.

After that, focus on remarketing to these new referees and repeat the cycle.

5. Network, Network, Network

Going to events or even just a cafe nearby? Be your brand. Always walk around with a flier or business card. You never know who you’d be running into during the day. 

Ask cafe attendants if you could leave a couple of flyers on tables, meet up with health professionals and offer physiotherapy assistance. 

Join communities online and see what other personal trainers are doing right in the industry.