The most common booking system involves the phone, where customers call your office and book a session. But the challenge with this system is that it is largely only available during office hours. So your customers cannot access you after office hours. An online booking system could either complement or replace this (and save you the phone bill). Not all customers will be able to make out time from their busy schedule to book a session with you over the phone. Also, phone booking systems tend to be inefficient during peak periods, when multiple people might be trying to reach you on just one line.

If we try to reach your line and it’s busy one or two times, we will most likely try your competition (who might have an online booking system). Even if you decide to introduce multiple phone lines or install a switchboard, that might make you more accessible, but it comes with increased expenses. Either way, you look at it, online booking systems are superior, allowing potentially hundreds or thousands of customers to book your services without any embarrassing logjams.